Too many ideas or possible customers?
We compare the people you can reach and the problems they already face, then help you choose where to start.
Founders
Know what to test before you build more.
You've got an idea—and a lot of decisions to make. We'll help you choose a customer, test what they need, and decide what deserves your time and money.
Written Action Plans from $99. One-time payment.
HOW RYZE GUIDES HELPS YOU
What's holding your idea up?
Still researching, still unsure?
We turn what you've learned into a focused customer test, with clear criteria for deciding what to do next.
Building more, but not seeing demand?
We help you identify what customers would need to commit, then plan a small test before you spend more.
Want help choosing? Answer one question.
Choose the closest problem
Where's your idea creating guesswork?
This private, on-page guide doesn’t save or send your answer. Choose the closest description of today.
More than one sounds familiar? We can consider them together. Choose your plan by the detail and timeframe you need.
What we look at
What the evidence can tell you
Past behavior, repeated pain, workarounds, access to a buyer, willingness to spend time, a return visit, a referral, or a purchase can carry different levels of weight.
- One enthusiastic person is a clue, not a market.
- A failed test can protect time and sharpen the next question.
- The recommendation names uncertainty instead of hiding it.
Other ways to get help
Other ways to begin
I want ongoing founder structure.
First-Time Founder Lab adds an ongoing rhythm for customer learning, testing, decisions, and progress as the business changes. Explore ongoing support.
My idea includes several customers, partners, or risks.
Use the deeper Action Plan when the test must account for several connected assumptions, business-model choices, stakeholder relationships, or significant spend. Compare Action Plan depths.
How we build your plan
HOW RYZE GUIDES HELPS YOU
Replace founder guesswork with a useful next test.
We give you an independent second set of eyes on the customer, problem, and assumption that should shape what you build next.
01 / Choose the customerWe make your first customer specific enough to learn from.
A reachable customer with a real problem gives every interview, test, and offer decision a clearer purpose.
Choose the customer
Find the assumption
Design the test
Use the evidence
One-time Action Plans
Know which assumption to test before you spend more.
We put evidence before another round of building. David reviews your assumptions and gives you the next test and the rule for what follows.
A written plan, tailored to you.
We'll reach out within 7 days of your completed intake with your new plan. You'll get an email when it's ready to download from your account.
The timeframe is what your plan covers. Coaching, implementation, and ongoing support are separate. See coaching options.
See what the plan includes and how delivery works
For first-time and early-stage founders who need to validate the customer, problem, offer, and next test before adding complexity.
Vague customers, untested problems, too many ideas, oversized first builds, weak learning loops, and unclear continue-or-pivot decisions.
A written diagnosis, sequenced plan, success measures, decision points, and the concrete deliverables listed for your selected depth.
We’ll have your new Action Plan ready within seven days of your completed intake and email you when it’s available in your website account. The timeframe is what your written plan covers; it doesn’t include ongoing coaching or implementation.
Select the amount of analysis your situation needs.
Pay securely through Stripe.
Complete a focused intake for the depth you chose. Supporting PDF and DOCX files are optional; you don’t need existing materials.
We’ll email you within seven days with your new Action Plan, ready to download from your website account.
See what's inside a New Founders Action Plan
First Moves · 30-day walkthrough
A promising idea, but no clear first customer
This shows what a plan could cover, not a finished document or a customer result. Yours would reflect your situation and the time you have.
What's getting in the way
We'd examine who has the problem, how they deal with it today, and which assumption your idea depends on most. Your plan would identify what you need to learn before spending more time building.
A detailed month of action
- Week 1: Choose one potential customer group and one problem to investigate. Write down what would make the idea worth pursuing.
- Week 2: Speak with people in that group about the last time they faced the problem, what they tried, and what it cost them.
- Week 3: Compare what you heard. Design one small test of the most important assumption, with a clear time and spending limit.
- Week 4: Review the evidence against the criteria you set. Decide whether to continue, narrow the idea, change direction, or pause.
Interview questions that go beyond polite interest
Your tool could be a tailored question set: Tell me about the last time this happened. What did you do? What was difficult? What have you already paid for or tried? It'd help you investigate actual behavior rather than ask whether people like your idea.
Is the problem real enough to justify the next test?
You'd look for specific examples and actions people have already taken, not compliments. Your day-30 decision would weigh that evidence against the time and money the next test needs. It isn't a promise of demand or sales.
First Moves includes one practical tool. Strategic Path and Master Plan add the materials listed below, with detailed actions throughout three or six months. Each is a one-time written plan; coaching and ongoing support are separate.
New Founders · Action PlanDetailed 30-day plan
First Moves
$99 one-timeA focused diagnosis and a detailed plan for all 30 days, with clear weekly validation actions and one customer-learning tool or experiment.
Choose this when one immediate challenge needs a clear month of action.
See everything included
- Customer, problem, or assumption diagnosis
- Week-by-week validation actions for all 30 days
- Interview questions or one clear experiment
- Evidence measure and day-30 decision
New Founders · Action PlanDetailed three-month plan
Strategic Path
$199 one-timeA deeper diagnosis and a detailed plan for all three months, with monthly validation actions, decision points, and practical customer-learning tools.
Choose this when your idea needs three months of coordinated testing and regular decisions.
See everything included
- Customer, problem, offer, and evidence diagnosis
- Riskiest-assumption assessment
- Month-by-month validation actions for all three months
- Customer-interview guide
- Evidence tracker
- Smallest useful test
- Monthly continue, narrow, pivot, or pause decisions
New Founders · Action PlanDetailed six-month plan
Master Plan
$349 one-timeA complete six-month plan with monthly validation actions, path comparison, contingencies, and a full customer-learning toolkit.
Choose this when several paths, risks, or dependencies need to be worked through over six months.
See everything included
- Detailed founder-validation brief
- Customer, offer, and test-path comparison
- Month-by-month validation actions for all six months
- Positioning and core-message draft
- Customer-interview guide
- Experiment scorecard
- Landing-page or customer-message brief
- Continue, narrow, pivot, or pause framework
Scope: Ryze Guides doesn’t provide fundraising guarantees, investor introductions, legal or financial advice, pitch-deck design, or done-for-you product building.
Ongoing growth system
Keep building with First-Time Founder Lab.
For a founder who wants a steady discovery-and-testing rhythm while the idea, offer, and customer evidence develop.
First-Time Founder Lab
$39/monthIt keeps weekly work tied to customer evidence, a defined test, and a decision instead of allowing the build to outrun the learning.
Available with membership on the website
- Founder validation roadmap
- Discovery and experiment tools
- Evidence and experiment tracking
- Founder guidance grounded in reviewed research
Join the beta list to be among the first to try our iPhone app.
Get beta updatesNeed more than one domain?
Bundle any two, any three, or all four memberships when the work overlaps.
Compare bundle pricingClear direction, ongoing support
Your membership helps you choose the next priority, follow a plan, and learn from each week.
Your questions
Before you choose
Use the comparison above, then choose the next step that fits the decision you need to test.
What decision will the plan help me make?
It helps you identify the customer, problem, riskiest assumption, smallest useful test, and the evidence rule for continuing, narrowing, pivoting, or pausing.
What happens after checkout?
You complete the focused intake for the plan you chose. We’ll have your new Action Plan ready within seven days and email you when it’s available in your website account.
When will I receive the written plan?
Within seven days of completing your intake. We’ll email you when it’s ready to download.
Which plan depth should I choose?
Start with First Moves for one clear assumption. Choose a deeper plan when the customer, offer, and test decisions need to work together.
Is the Ryze Wayfinder app available now?
Not yet. Join the beta list to be among the first to try our iPhone app, Ryze Wayfinder!
Do I need a business plan or finished pitch?
No. A rough idea and honest context are enough to begin. Optional documents can help, but they aren't required.
Will this tell me the idea will succeed?
No. It helps you design better evidence and make a more informed next decision without pretending uncertainty has disappeared.
What if the first test fails?
A well-designed negative result can save months. The useful question is whether it tells you to narrow, change the offer, choose another customer, or stop.
