New Founders
First-Time Founder Lab
If you have an idea but too many possible next moves, we help you identify the assumption that matters most and turn it into customer learning before you add complexity.
Founder systemCustomer. Evidence. Test.
HOW RYZE GUIDES HELPS YOU
Replace founder guesswork with a useful next test.
Ryze Guides helps you choose the customer, problem, assumption, and evidence that should shape what you build next.
01 / Choose the customerWe make your first customer specific enough to learn from.
A reachable customer with a real problem gives every interview, test, and offer decision a clearer purpose.
Choose the customer
Find the assumption
Design the test
Use the evidence
One-time Action Plans
Get a written path for the situation in front of you.
A written validation plan that turns your assumptions into customer learning, a small test, and a clear decision rule. Choose this when direction is the missing piece and you want the next work sequenced clearly.
For first-time and early-stage founders who need to validate the customer, problem, offer, and next test before adding complexity.
Vague customers, untested problems, too many ideas, oversized first builds, weak learning loops, and unclear continue-or-pivot decisions.
A written diagnosis, sequenced plan, success measures, decision points, and the concrete deliverables listed for your selected depth.
Your completed intake starts review. Ryze Guides confirms your delivery date after reviewing your submission.
Select the amount of analysis your situation needs.
Complete one plain Stripe checkout.
Complete a focused intake for the depth you chose. Supporting PDF and DOCX files are optional; you don’t need existing materials.
We review your submission, confirm your delivery date, and turn your context into a written breakdown and measurable next steps.
New Founders · Action PlanFocused starting point
First Moves
$49 one-timeA focused written diagnosis for your immediate challenge and a sequenced seven-day plan.
Best when you need to understand what to do first.
- Diagnosis of your customer, problem, or assumption that needs attention first
- Seven-day discovery or validation sequence
- Customer-interview questions or a clearly defined first experiment, depending on your situation
New Founders · Action PlanComplete 30-day path
Strategic Path
$99 one-timeA deeper diagnosis, a sequenced 30-day plan, clear success measures and decision points, and deliverables tailored to your selected domain.
Best when you need a complete month-long path rather than one first move.
- Diagnosis of your customer, problem, offer, and evidence
- Assessment of your riskiest assumption
- Sequenced 30-day validation plan
- Customer-discovery question guide
- Evidence tracker
- Definition of your smallest useful test
- Clear continue, narrow, pivot, or pause decision rule
New Founders · Action PlanConnected decisions
Master Plan
$149 one-timeA detailed review of your situation and any optional materials, comparison of plausible paths and tradeoffs, a sequenced 30-day plan, conditional 90-day direction, and expanded deliverables.
Best when your situation has several connected decisions, risks, relationships, or dependencies.
- Detailed founder validation brief
- Comparison of two or three plausible customer, offer, or test paths
- Positioning and core-message draft
- Sequenced 30-day validation plan with conditional 90-day direction
- Customer-interview guide
- Experiment scorecard
- Landing-page or customer-message brief
- Continue, narrow, pivot, or pause decision framework
Scope: Ryze Guides doesn’t provide fundraising guarantees, investor introductions, legal or financial advice, pitch-deck design, or done-for-you product building.
Ongoing growth system
Keep building with First-Time Founder Lab.
For a founder who wants a steady discovery-and-testing rhythm while the idea, offer, and customer evidence develop.
First-Time Founder Lab
$39/monthIt keeps weekly work tied to customer evidence, a defined test, and a decision instead of allowing the build to outrun the learning.
Available with membership on the website
- Founder validation roadmap
- Discovery and experiment tools
- Evidence and experiment tracking
- Guidance grounded in reviewed research and planning
Research shaped by human judgment.
David reads your context, connects the evidence, and keeps your next move focused enough to use.
Meet David and see the methodCarry your system into your week.
Join the beta list for early-access updates and invitations to test First-Time Founder Lab in Ryze Wayfinder.
- A focused Today experiment
- Capacity-aware weekly plans
- Experiments workspace and learning history
- Matched founder learning
- Private-first community for wins and encouragement
Need more than one domain?
Bundle any two, any three, or all four memberships when the work overlaps.
Compare bundle pricingClear direction, ongoing support
Your membership keeps your next decision visible, your work sequenced, and what you learn connected over time.
Your questions
Choose the support that fits this moment.
Action Plans give you written direction. Growth-system memberships add ongoing structure as your situation changes. Ryze Wayfinder is coming soon.
How are the three New Founders Action Plan depths different?
First Moves identifies the customer, problem, or assumption that needs your attention first and gives you a seven-day validation sequence. Strategic Path adds your 30-day validation plan, discovery question guide, evidence tracker, smallest useful test, and decision rule. Master Plan compares your customer, offer, or test paths and adds positioning, message, experiment, and conditional 90-day direction.
What decision will the plan help me make?
It helps you identify the customer, problem, riskiest assumption, smallest useful test, and the evidence rule for continuing, narrowing, pivoting, or pausing.
What happens after checkout?
You complete a focused intake for the depth you chose. Optional PDF or DOCX files can add context, but you don’t need existing materials. Your completed intake starts review, and Ryze Guides confirms your delivery date after reviewing your submission.
Do I have to upload documents?
Supporting PDF and DOCX files are optional. You don’t need an existing resume, cover letter, business document, or technical specification.
When does review begin?
Your completed intake starts review.
When will I receive the written plan?
Your completed intake starts review. After we review your submission, we’ll confirm your delivery date. When your Action Plan is ready, you can download it from your website account.
Should I choose an Action Plan or a growth-system membership?
Choose an Action Plan when a defined situation needs a written diagnosis and sequence. Choose a growth-system membership when you want ongoing structure, resources, tracking, community, and guidance as your situation changes.
Is the Ryze Wayfinder app available now?
Not yet. The app is coming soon. Membership tools are available on the website today. Join the beta list for early-access updates and invitations to test Ryze Wayfinder.
